About Us

Threadwax is an American multinational commerce company and the exclusive manufacturer of merchandise for Hoopla Worldwide and 5th Avenue Equity.  It is a cutting-edge online retailer, offering high-fashion clothing (threads) and popular music (wax) available in physical formats such as CD's and vinyl.  Threadwax ships to over 150 countries across the world.  


Threadwax is proud to be in partnership with Hoopla Worldwide, the American media group and boutique record label based in Louisville, Kentucky. Hoopla has generated publicity and marketing campaigns for a variety of established musical acts, celebrities and public figures. Hoopla Worldwide has been described as a "media mammoth" by Complex Media's HipHopDX. It has partnerships with INgrooves Fontana Distribution, Nappy Roots Entertainment Group (NREG) and formally with E1 Entertainment Distribution with Toronto-based WIDEawake Entertainment, the company that owns Death Row Records.